JW Marriott’s Stay in the Moment film with Aishwarya Rai Bachchan asks what makes a moment a moment. Elan JW Marriott Residences in Sector 106 is India’s first JW Marriott Residences — serviced apartments and branded residences inside the same township as Elan The Presidential and Elan The Emperor.
Written by
Himanshu Bamola
Founder & Principal Analyst, SuperLuxeRE · 16+ years in ultra-luxury real estate strategy
Himanshu advises HNIs, NRIs, and family offices on India's most complex luxury real estate decisions — from Golf Course Road to Worli. His market analysis is trusted by buyers across Singapore, Dubai, London, and the US.
Dwarka Expressway · JW Marriott · 13 October 2026
Stay in the Moment. The residence is on Sector 106
The film opens with a question. What makes a moment a moment? The line that closes it is the one a buyer can underwrite: what makes a moment a moment is when you stay in it.
JW Marriott has put Aishwarya Rai Bachchan in Stay in the Moment. The film follows a wedding, meals, a toast, something new. Shot at JW Marriott Juhu. Elan JW Marriott Residences is the home that can hold that desk — India’s first JW Marriott Residences, serviced apartments and branded residences, two towers inside the same Sector 106 township as Elan The Presidential and Elan The Emperor.
"What makes a moment a moment is when you stay in it. Sector 106 is the address that can hold the stay."
— SuperLuxeRE Analysis · October 2026
The residence
Elan JW Marriott
Sector 106 · first in India
Open Sector 106 →The category
Branded residences
Serviced · hotel desk
Open the category →The road
Dwarka Expressway
Sector 106
Open the corridor →What does Stay in the Moment actually say?
afaqs, on 12 October 2026, reported the film. JW Marriott’s global brand ambassador moves through a wedding celebration, meals, a toast, and the discovery of something new. The platform is Stay in the Moment. The film opens with “What makes a moment a moment?” and closes with “What makes a moment a moment is when you stay in it.” The idea is that an everyday experience becomes more meaningful when a person is fully present. It was shot at JW Marriott Juhu.
That is a hotel argument. A residence can hold it only if the desk is in the building. A branded name on a brochure is not the same thing as a managed stay.
Want the first JW Marriott Residences in India on a sheet?
Sector 106. Serviced apartments. Presidential and Emperor on the same land.
Ask Sector 106 →Where can a buyer stay in that moment?
Elan JW Marriott Residences Sector 106
Elan JW Marriott price
Sector 106, Dwarka Expressway. Signed 24 August 2026. India’s first JW Marriott Residences. Serviced apartments and branded residences, managed by Marriott Hotels India. Two towers. A 3 BHK plus utility at about 3,000 sq ft. Indicative base about ₹26,000 psf, about ₹7.80 Cr before GST, about ₹8.74 Cr with GST, other charges on request. Launch spoken for October 2026. Possession 2030. RERA applied for. The stay is the product. The film is the language.
Which towers already sit on that land?
The same ~50-acre Sector 106 township. Elan The Presidential is the sold book. Elan The Emperor is under construction, RERA GGM/902/634/2025/05. Elan The Mark is the commercial. The JW Marriott Residences are the two towers that put the hotel desk inside that campus. A buyer is not buying a logo on an empty plot. The campus already has a sold tower and a tower going up.
That is the difference between a campaign and a home. Stay in the Moment is a film about being present. Sector 106 is the address where the desk that runs those moments sits inside the building, next to Presidential and Emperor, not in a separate hotel across the city.
| What | Where | What it is |
|---|---|---|
| Elan JW Marriott Residences | Sector 106 | First JW Marriott Residences in India |
| Elan The Presidential | Same township | Sold |
| Elan The Emperor | Same township | Under construction |
| Stay in the Moment | JW Marriott Juhu | The film. The language of the desk. |
Campaign follows afaqs, 12 October 2026. Project numbers follow the Sector 106 page.
That is the super luxury read. The campaign asks you to stay in the moment. The residence is the building where that stay is the product.
If the brief is a JW Marriott desk on Dwarka Expressway, start with Sector 106.
Two towers. Presidential and Emperor on the same land.
Ask the stay →Frequently asked questions
What is Stay in the Moment?
JW Marriott’s campaign platform. A film with global brand ambassador Aishwarya Rai Bachchan, shot at JW Marriott Juhu, opens with “What makes a moment a moment?” and closes with “What makes a moment a moment is when you stay in it.”
Where does that desk sit as a home?
Elan JW Marriott Residences in Sector 106, Dwarka Expressway. India’s first JW Marriott Residences. Serviced apartments and branded residences. Two towers inside the same township as Elan The Presidential and Elan The Emperor.
What is the ticket?
A 3 BHK plus utility of about 3,000 sq ft. Indicative base about ₹26,000 psf, about ₹7.80 Cr before GST, about ₹8.74 Cr with GST. Possession 2030. RERA applied for.
That is the super luxury comparison — a film about staying, and the first Indian residence that can hold the stay.
Disclaimer: Informational only. Campaign facts follow afaqs, 12 October 2026. Project numbers follow the Elan JW Marriott Residences page. Prices are indicative.
Sources: afaqs, 12 October 2026 · Elan JW Marriott Residences · Dwarka Expressway · Branded residences
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