Noida’s ultra-luxury homes have arrived — Estate 128, Estate 105, Cullinan, Jacob & Co, Elie Saab and a Sector 150 pipeline. The mall has not. DLF Mall of India is already full on a weekend. M3M Jewel Crest under Jacob & Co in Sector 97, and Smartworld Le Courtyard under Elie Saab in Sector 98, are the two retail floors being built for that buyer.
Written by
Himanshu Bamola
Founder & Principal Analyst, SuperLuxeRE · 16+ years in ultra-luxury real estate strategy
Himanshu advises HNIs, NRIs, and family offices on India's most complex luxury real estate decisions — from Golf Course Road to Worli. His market analysis is trusted by buyers across Singapore, Dubai, London, and the US.
Retail void · Sector 97 · Sector 98
The towers arrived. The shop, the dinner and the cinema for that buyer have not
Luxury projects in Noida spent a decade without an ultra-luxury residential sheet. 2026 filled that sheet. It did not fill the mall. DLF Mall of India is already a weekend crowd with no room for another footprint. The next void is retail.
M3M Jewel Crest is five levels of retail under M3M Jacob & Co Residences in Sector 97 — a Jacob & Co store spoken as a first in Noida, a food court, entertainment, a kids zone and a cinema. Next door, Smartworld Le Courtyard sits under Smartworld Elie Saab Residences in Sector 98, with an Elie Saab maison store spoken as a first in India, high-end stores on the ground and first, and the third floor held for restaurants and pubs.
"A ₹32,000 apartment with nowhere to shop is a Gurgaon Saturday. Noida is about to build the floor under the tower."
— SuperLuxeRE Analysis · October 2026
The city
Noida
97 · 98 · 150
Open luxury projects →Above the mall
Jacob & Co
Sector 97 · Jewel Crest
Open Jacob →Above the court
Elie Saab
Sector 98 · Le Courtyard
Open Elie Saab →Which Noida towers created the retail void?
The homes came first. A city that had a drought of ultra-luxury residential now has a sheet. The people who will live in it still drive to Mall of India, or out to Gurgaon, for a shop and a dinner. That is the gap.
Max Estate 128 Sector 128
The first Max print. Phase 1 at ₹17,600 psf, resale now ₹25,000–26,000, towers at superstructure. The buyer is already here. The mall for that buyer is not.
Max Estate 105 Sector 105
252 homes, ₹27,500 psf base, possession January 2031. The next Max book, priced above the 128 resale.
M3M The Cullinan Sector 94
Opened near ₹17,000 psf. Resale spoken at ₹25,000–27,000. Trump Tower Noida is the branded book inside that campus.
M3M Jacob & Co Residences Sector 97
Jacob & Co price
About ₹32,000 psf, 30:40:30. The tower that sits on Jewel Crest.
Smartworld Elie Saab Residences Sector 98
Elie Saab price
Same band, about ₹32,000 psf. The tower that sits on Le Courtyard.
The rest of the 2026 sheet
L&T Green Reserve, Great Value Ekanam, County, Gaurs Legacy, Trevantor and CRC Peridona are on the same residential wave. Sector 150 is the next plot A-grade developers are writing. None of them is a mall. Together they are the crowd Mall of India cannot hold.
Want Jewel Crest and Le Courtyard against the tower you are already pricing?
Sector 97 and Sector 98. Retail under the home.
Ask the retail sheet →Where will this Noida buyer shop, dine and be entertained?
M3M Jewel Crest Sector 97
Jewel Crest retail
Five levels under the Jacob & Co residences. The spoken plan is the first Jacob & Co retail in Noida, a food court, an entertainment zone, a kids area and a cinema — one ecosystem, not a shop stuck under a tower. This is the full-floor answer to a Mall of India that has no empty bay on a Saturday.
Smartworld Le Courtyard Sector 98
Le Courtyard retail
The quieter book, next door. Ground and first for high-end stores. An Elie Saab maison store spoken as the first in India. The third floor held for the large restaurants and pubs. The Elie Saab residences sit on top. This is not a family mall. It is the ultra-luxury floor Mall of India does not have a wing for.
DLF Mall of India Sector 18
Already full. A mixed crowd on the weekend, no spare footprint for a maison store or a quiet restaurant floor. That fullness is the proof of demand, not the product this new buyer is waiting for.
| Floor | Where | What it is for |
|---|---|---|
| Jewel Crest | Sector 97 · under Jacob | 5 levels · store, food, cinema, kids |
| Le Courtyard | Sector 98 · under Elie Saab | Maison store · high-end retail · restaurants on 3 |
| Mall of India | Sector 18 | Full · mixed weekend crowd |
Jewel Crest and Le Courtyard are the retail plans spoken with the two towers. Neither has a Superluxere cost sheet yet.
That is the super luxury gap — the home is on the sheet, the shop is the next void. The branded residences are already here. The floor under them is what Noida is now short of.
If the brief is the tower and the shop under it, start with Sector 97 and Sector 98.
Jacob & Co. Elie Saab. Retail below both.
Ask 97 and 98 →Frequently asked questions
Why is Noida short of luxury retail in 2026?
The residential book filled first. Estate 128, Estate 105, Cullinan, Jacob & Co, Elie Saab and a Sector 150 pipeline are in. DLF Mall of India is already full on weekends. The shop, the dinner and the cinema for that buyer are not built yet.
What is M3M Jewel Crest?
Five levels of retail under M3M Jacob & Co Residences in Sector 97. The spoken plan is a Jacob & Co store — possibly the first in Noida — with a food court, entertainment, a kids zone and a cinema.
What is Smartworld Le Courtyard?
The retail under Smartworld Elie Saab Residences in Sector 98. Ground and first for high-end stores, an Elie Saab maison store spoken as a first in India, and a third floor held for restaurants and pubs.
That is the super luxury comparison — a retail void, not another tower brochure.
Disclaimer: Informational only. Jewel Crest and Le Courtyard are the retail plans spoken with the Sector 97 and Sector 98 towers, not registered cost sheets. Residential rates follow the live project pages. Mall of India fullness is the weekend read, not a footfall audit.
Sources: M3M Jacob & Co · Elie Saab Residences · Max Estate 105 · Trump Tower Noida · Max Estates · Noida · Branded residences
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