Redrose Vanijya LLP, linked to LNJ Bhilwara, bought a 10,000 sq ft Max Group apartment in Noida for ₹37 crore. ET called it the costliest single unit in the city. Max One in Sector 16B is the Max Estates book in that ticket, about ₹40 crore. Gulshan Taj Skyscape, M3M Jacob & Co and Max Estate 105 are the live comparisons.
Written by
Himanshu Bamola
Founder & Principal Analyst, SuperLuxeRE · 16+ years in ultra-luxury real estate strategy
Himanshu advises HNIs, NRIs, and family offices on India's most complex luxury real estate decisions — from Golf Course Road to Worli. His market analysis is trusted by buyers across Singapore, Dubai, London, and the US.
Noida · ₹37 crore · 10,000 sq ft
A 10,000 sq ft Max apartment just printed at ₹37 crore
Noida’s luxury story used to be a rate. It is now a cheque. Luxury projects in Noida have a single-unit sale on the record at ₹37 crore, and the seller is Max Group.
Redrose Vanijya LLP — Riju Jhunjhunwala of LNJ Bhilwara is a director — bought a 10,000 sq ft Max Group apartment for ₹37 crore. ET Bureau called it the costliest single unit in Noida. Max One in Sector 16B is the Max Estates book in that ticket, about ₹40 crore a home. The sale is the proof. The sheet is Max One.
"₹37 crore for 10,000 sq ft is no longer a launch line. It is a closed sale."
— SuperLuxeRE Analysis · October 2026
The sheet
Max One
Sector 16B · ~₹40 Cr
Open Max One →Similar
Gulshan Taj Skyscape
Sector 129
Open Taj →The city
Noida
16B · 97 · 105 · 129
Open Noida →What did the ₹37 crore sale actually close?
A size, a seller and a buyer. Ten thousand square feet. Max Group as the seller. Redrose Vanijya LLP as the buyer, with Riju Jhunjhunwala of the LNJ Bhilwara group named as a director. ET Bureau, on 18 August 2026, called it the costliest single-unit apartment in Noida. The same piece notes a 10,000 sq ft bare shell at Prateek Edifice, Sector 107, at about ₹20 crore — the gap between a large Noida plate and this Max plate.
ET also put the wider band at ₹25,000 to ₹35,000 psf across M3M, Max, Gulshan and County, and said apartments as high as ₹40 crore are now being launched and sold, with demand from executives whose companies have a base here. The ₹37 crore cheque is the closed end of that sentence.
Want Max One against the ₹37 crore sale, and the three books beside it?
Sector 16B. Sector 129. Sector 97. Sector 105.
Ask the four →Where does Max One sit against that sale?
Max One Sector 16B
Max One price
Sector 16B. 58 homes. About ₹40,000 psf all-in, about ₹40 crore a home. RERA UPRERAPRJ9759, registered 7 March 2026. Possession Q3 2030. A 60,000 sq ft club. The ₹37 crore sale is a Max Group apartment of 10,000 sq ft. Max One is the book a buyer can open in that ticket. Do not read the ET line as a floor plan of this tower. Read it as the cheque the city has already written.
Similar properties
Three live books in the same city, not the same plate. One is a Taj desk. One is a licence at ₹32,000. One is the next Max tower, priced under the ₹37 crore print.
Gulshan Taj Skyscape Sector 129
Taj Skyscape
Sector 129, Noida Expressway. IHCL on the residence. A smaller land parcel, commercial neighbours, a branded desk rather than a Max estate. The buyer comparing a ₹37 crore Max plate with Taj is comparing a closed cheque with a hotel name.
M3M Jacob & Co Residences Sector 97
Jacob & Co price
Sector 97. About ₹32,000 psf. A 30:40:30 plan. The licence is Jacob & Co. At that rate a 10,000 sq ft plate is a different cheque from ₹37 crore — and most of the book is not 10,000 sq ft. This is the branded Noida residence already on a payment plan, not a one-off Max sale.
Max Estate 105 Sector 105
Estate 105 price
Sector 105. 252 homes. ₹27,500 psf base. Possession January 2031. Same developer as Max One, a different ticket. Estate 105 is the Max book under the ₹37 crore print. Max One is the book at it.
| Book | Where | Against ₹37 Cr |
|---|---|---|
| Max One | Sector 16B | ~₹40 Cr · 58 homes |
| Gulshan Taj Skyscape | Sector 129 | Taj desk · smaller parcel |
| M3M Jacob & Co | Sector 97 | ~₹32,000 psf · 30:40:30 |
| Max Estate 105 | Sector 105 | ₹27,500 psf base · under the print |
The ₹37 crore figure is the ET sale of 18 August 2026. Project rates follow the live pages.
That is the super luxury read. Noida did not announce a ₹37 crore apartment. It closed one.
If the brief is the ticket, not the headline, start with Max One.
Then Taj, Jacob and Estate 105.
Compare the four →Frequently asked questions
What was the ₹37 crore Noida sale?
Redrose Vanijya LLP, a firm where Riju Jhunjhunwala of LNJ Bhilwara is a director, bought a 10,000 sq ft Max Group apartment in Noida for ₹37 crore. ET Bureau called it the costliest single unit apartment in the city.
Where does Max One sit against that sale?
Max One is the Max Estates book in Sector 16B, 58 homes, about ₹40 crore a home, possession Q3 2030. The ₹37 crore sale is the printed proof of that ticket. It is not a floor plan of Max One.
What else is in this Noida ticket?
Gulshan Taj Skyscape in Sector 129, M3M Jacob & Co Residences in Sector 97 at about ₹32,000 psf, and Max Estate 105 in Sector 105 at ₹27,500 psf base.
That is the super luxury comparison — a closed cheque, then the books still open.
Disclaimer: Informational only. The ₹37 crore sale follows ET Bureau, 18 August 2026. The article does not name the tower. Max One, Taj, Jacob and Estate 105 rates follow the project pages.
Sources: ET Bureau, 18 August 2026 · Max One · Gulshan Taj Skyscape · M3M Jacob & Co · Max Estate 105 · Noida
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