Branded Residences Consultancy | Location and Payment Plan | Delhi NCR

Price  ·  Location  ·  Payment plan

Price, location and payment plan on one table

Gurgaon has the licence. Noida has the jump. Delhi has the desk. Superluxere keeps all three on the same table.

Superluxere is the branded residences consultant for Delhi NCR because the work is the detail, not the brochure. What the licence actually means. Whether the brand is doing a job on that specific project. What is unique in the plate, the privacy, the community. Whether the home matches the buyer’s identity or only the buyer’s wallet. Upcoming, under construction and ready to move — Gurgaon, Noida and Delhi — sit on one comparison, not three separate sales pitches.

Price, location, payment plan, services, layouts and cost

Price and payment plan are the first two columns. Location is the third — Gurgaon, Noida or Delhi. Services are the fourth — a hospitality desk, a concierge, or only a name on the building. Layouts are the fifth — size, privacy, one family per floor or many homes on a floor. Cost is the ticket, not the base rate alone. Upcoming, under construction and ready to move sit in the same row so the stage is visible.

Project	City · type	What the name does	Stage
DLF Dahlias	Gurgaon · golf address	The road is the brand	Under construction
Jacob & Co Sector 97	Noida · licence + desk	Watch + Roseate	New launch
Elie Saab Sector 98	Noida · licence + desk	Fashion + Roseate	New launch
Elan JW Marriott	Gurgaon · hospitality	Hotel desk	Upcoming
Kreeva Swaranaya	Delhi · hospitality	Roseate desk · 114 homes	Pre-launch
Trump Residences 69	Gurgaon · licence + desk	Trump + Roseate	Under construction
Trump Towers 65	Gurgaon · licence + desk	Trump + Roseate · ready	Ready
Westin Residences 103	Gurgaon · hospitality	Marriott desk	Under construction
Jacob / Elie Sector 111	Gurgaon · licence	Watch / fashion	Upcoming
Brabus Sector 58 · Franck Muller 43	Gurgaon · licence	Car / watch	Upcoming
M3M Sector 108	Noida · licence expected	Mercedes expected	Land
ITC Residences 103	Gurgaon · hospitality	Hotel desk · planned	Planned

One table. Three cities. Licence, desk or golf address — the type is the first filter.

The books on the table

DLF The Dahlias Sector 54

The road is the brand

Golf Course Road. 16.49 acres. 421 homes. 10,600–16,000 sq ft. From ₹100 crore. Hafeez Contractor. A 4-acre lake and a 400,000 sq ft club. Sales are paused after roughly 70% of the inventory. The name is not a hotel and not a fashion house. The name is DLF on the finished address. That is a different product from every licence and every desk on this sheet. Superluxere keeps it on the table so the buyer who wants the golf community does not get sold a watch.

M3M Jacob & Co Residences Sector 97

Licence and desk

Noida Expressway. About ₹32,000 psf. 30:40:30, with a 20:80 Diwali window. Jacob & Co is the watch. Roseate is the person at the door. Jewel Crest is the retail under it. This is the rare book that carries both a licence and a desk. The identity match is the buyer who wants the mark and the service, not one or the other.

Smartworld Elie Saab Residences Sector 98

Fashion and desk

Next door. Same ₹32,000 band. Elie Saab is the fashion house. Roseate is the desk. Le Courtyard is the retail. Same split as Jacob. The layout and the privacy are the next filter — not the name alone.

M3M Jacob & Co Residences Sector 111

Watch on Dwarka Expressway

Dwarka Expressway. The billionaire block. Jacob & Co is the licence. No hotel desk is written into the name. The product is the mark on a Gurgaon corridor, not the Noida book that carries Roseate.

M3M Elie Saab Residences Sector 111

Fashion on the same block

Same Sector 111 land. Elie Saab is the fashion licence. The identity match is the buyer who collects the house, not the buyer who wants a concierge on Tuesday morning.

M3M Brabus Sector 58

Car on Golf Course Extension Road

Golf Course Extension Road. Brabus is the performance licence. It is not a hospitality product. The unique line is the car name on a Sector 58 pin. The community is not a hotel guest list.

M3M Franck Muller Sector 43

Watch on Golf Course Road

Golf Course Road. Franck Muller is the watch. Sector 43 is the address. Same logic as Brabus — a licence on a prime pin, not a managed stay. Superluxere puts it next to Dahlias so the buyer sees the difference between a watch on GCR and the golf address itself.

M3M Sector 108 Noida

Mercedes expected

Land. 12.5 acres at ₹1,839 crore. Branded residences of about 10,000 sq ft near ₹45,000 psf plus charges — a ~₹50 crore ticket. Mercedes residences are the expected licence. It is not a launched inventory. The identity match is the buyer who wants the next car name and can wait. Superluxere keeps it on the table as paper, not as a tower.

Westin Residences Sector 103

Marriott desk by Whiteland

Dwarka Expressway. Whiteland is the developer. Westin is the desk. About 1,700 homes on 20 acres, spoken at ₹6–12 crore. Wellness-led hospitality. The community is larger. The privacy is not one family per floor. The identity match is the buyer who wants a Marriott service layer, not a fashion mark.

Elan JW Marriott Residences Sector 106

First JW in Gurgaon

India’s first JW Marriott Residences. Sector 106. Serviced apartments and branded residences. Two towers inside the same township as Elan The Presidential and Elan The Emperor. A 3 BHK plus utility at about 3,000 sq ft, indicative base about ₹26,000 psf. Possession 2030. JW sits above Westin in the Marriott hierarchy. The desk is the product. The community is the township.

ITC Residences Sector 103

Planned Indian desk

Planned, not launched. Sector 103. ITC is the Indian hospitality name. If it lands, it is a desk. It sits on the same stretch as Westin. Superluxere keeps it on the table as a watch, not as a book.

Kreeva Swaranaya NFC

Roseate on a South Delhi tower

New Friends Colony. 114 residences. 3.5, 4.5 and 5.5 BHK. Roseate runs the hospitality. Interiors by JJ Valaya, Rina Dhaka and Geisha Designs. Pre-launch around ₹40–42k. Possession 2031. This is the only South Delhi high-rise on the branded sheet. The identity match is the GK / NFC floor buyer who wants the address and the building, not a Gurgaon licence.

Trump Towers Sector 65

Ready desk

Golf Course Extension Road. Ready. Roseate is being deployed as the residence desk. The Trump name is the licence. The building can be walked. This is the proof on the table — the only ready branded book in the set.

Trump Residences Sector 69

Roseate signed

Southern Peripheral Road. Two towers. 3 BHK at 3,091 sq ft and 4 BHK at 3,929 to 4,936 sq ft. Roseate is signed. Sector 65 is the building. Sector 69 is the book still being sold. The identity match is the buyer who wants the Trump mark and can underwrite the stage.

Why one consultant, not three sales offices

A sales office sells its own tower. Superluxere keeps Gurgaon, Noida and Delhi on the same sheet because the buyer’s identity does not stop at a city line. The GK floor buyer may need Swaranaya. The Nirvana Country end user may need a different book entirely. The collector of a watch may need Jacob in Noida or Jacob in Sector 111 — and those are not the same product. The buyer who wants a desk on a Tuesday morning needs Westin, JW, ITC or Roseate, not Brabus.

The work is the comparison. Price. Payment plan. Construction quality. Layout. Privacy. Community. Stage. What the licence means on that specific project. Whether the brand is doing a job or only sitting on the parapet. Upcoming, under construction and ready to move are columns, not separate conversations. That is the table Superluxere runs for branded residences in Delhi NCR.

That is the super luxury brief — three cities, one table, the name separated from the product.

Frequently asked questions

Points to keep in mind which branded residences to take

Check the price, the location and the services first. A licence is a name on the building. A desk is a person at the door. Then look at layouts, privacy and the cost. Upcoming, under construction and ready to move are different stages. Match the project to the identity, not only to the wallet.

Which is better M3M Sector 108 vs Max Estate 128 Noida

Max Estate 128 is under construction, at superstructure, with resale spoken near ₹25,000–27,000 after a launch near ₹17,000. M3M Sector 108 is still land — 12.5 acres bought at ₹1,839 crore, branded residences of about 10,000 sq ft near ₹45,000 psf plus charges expected. One has a tower. One has a plan. The better one depends on whether the buyer wants a date that is closer or a ticket that has not launched.

Branded residences projects by M3M in Noida and Gurgaon

In Noida: Jacob & Co Residences Sector 97, and Sector 108 where Mercedes residences are expected. In Gurgaon: Jacob & Co and Elie Saab in Sector 111, Brabus in Sector 58, Franck Muller in Sector 43. Sector 97 also carries Roseate as the desk. The others are licences.

Disclaimer: Informational only. Sector 111, Brabus, Franck Muller, Westin, ITC and Mercedes are as stated in the brief and prior Superluxere notes. Where a project page exists, the numbers follow that page. Sector 108 is land. Dahlias sales are paused. Superluxere is an independent advisory.

Sources: Branded residences  ·  DLF Dahlias  ·  Jacob & Co Sector 97  ·  Elie Saab Sector 98  ·  Elan JW Marriott  ·  Kreeva Swaranaya  ·  Trump Residences 69  ·  Gurgaon  ·  Noida  ·  New Delhi