M3M took 12.5 acres in Noida Sector 108 at ₹1,839 Cr — more than twice the ₹835 Cr reserve. DLF bid and lost. Stamp and charges take the outlay near ₹2,000 Cr, about ₹147 Cr an acre. For the Noida Expressway buyer, that is the new land line, not a launched tower.
Written by
Himanshu Bamola
Founder & Principal Analyst, SuperLuxeRE · 16+ years in ultra-luxury real estate strategy
Himanshu advises HNIs, NRIs, and family offices on India's most complex luxury real estate decisions — from Golf Course Road to Worli. His market analysis is trusted by buyers across Singapore, Dubai, London, and the US.
Sector 108 · 12.5 acres · ₹1,839 Cr
DLF showed up for Sector 108. M3M wrote ₹1,839 Cr and took the 12.5 acres
Noida Authority had put a reserve of ₹835 Cr on the plot. Moneycontrol has M3M clearing it at more than twice that number. Stamp and charges of nearly ₹150 Cr push the cheque close to ₹2,000 Cr. That is land. It is not a 4 BHK brochure.
₹1,839 Cr on 12.5 acres is about ₹147 Cr an acre. PTI rounded the same bid near ₹1,850 Cr. DLF was in the room. Godrej Properties had been shortlisted and stayed out. Five parcels in the same auction crossed ₹3,300 Cr. For a household already looking at Noida Expressway, the story is who now owns the Sector 108 mixed-use block — not a floor plan that does not exist yet.
"A Noida Expressway buyer should price this as a land event. M3M paid more than double the reserve to keep DLF off Sector 108. Until RERA and a cost sheet arrive, treat M3M Sector 108 Noida as a plot, not a penthouse."
— SuperLuxeRE Analysis · September 2026
The corridor
Noida Expressway
Sector 108 · 105 · 94
Open corridor →The city
Noida
Authority auction belt
Open Noida →Live book nearby
Max Estate 105
Sector 105 · launched
Open Max 105 →What did M3M pay for Sector 108 Noida?
M3M Sector 108 Noida
M3M Sector 108 land price
Moneycontrol, 8 September 2026: Gurugram-based M3M India was the highest bidder for 12.5 acres in Noida Sector 108 at ₹1,839 Cr. The Authority’s opening price was ₹835 Cr. Add stamp duty and other charges of nearly ₹150 Cr and the outlay sits close to ₹2,000 Cr. Per acre, that is about ₹147 Cr.
| Line | Number | Source |
|---|---|---|
| Winning bid | ₹1,839 Cr | Moneycontrol |
| Reserve | ₹835 Cr | Noida Authority / MC |
| Plot | 12.5 acres · mixed-use | MC + PTI |
| Per acre | ~₹147 Cr | Moneycontrol |
| All-in outlay | ~₹2,000 Cr | Authority official to MC |
PTI copies rounded the same bid to about ₹1,850 Cr. Use ₹1,839 Cr as the Moneycontrol print number until Noida Authority publishes the allotment letter.
Want the Sector 108 file the day a sheet exists?
12.5 acres. Mixed-use. No RERA yet. We will put the cost sheet on WhatsApp when it is real.
Ask M3M Sector 108 →Who bid against M3M in Sector 108?
DLF was on the bid list and lost. That is the Moneycontrol headline. PTI adds that DLF, M3M and Godrej Properties were shortlisted; only M3M and DLF bid on the day. Godrej had already taken 4.95 acres in Sector 151 at ₹331.75 Cr. This auction was a different fight — a larger mixed-use block closer to the older Noida fabric, not another 151 plot.
Economic Times recorded two more lines from the same window: M3M also took 6 acres in Sector 98 for ₹414 Cr, and Max Estates took one parcel for ₹271 Cr. Those are separate plots. Do not fold them into the 12.5-acre Sector 108 number.
What should a Noida Expressway buyer do with this?
If you already hold or are underwriting Max Estate 105 or Trump Tower Noida Sector 94, this bid is corridor heat, not a substitute inventory. Those books have sizes and tickets. M3M Sector 108 Noida does not. A family that needs a 4 BHK this year still buys a live RERA file. A family that wants the next large mixed-use on this belt watches the allotment letter.
That is the super luxury read — M3M paid a DLF-killing premium for land. The apartment conversation starts after RERA.
Need a live Noida Expressway sheet today?
Max Estate 105 and Trump Tower Sector 94 are books. Sector 108 is still land.
Compare live Noida books →Frequently asked questions
Who won the Noida Sector 108 land auction in September 2026?
M3M India. Moneycontrol reported a winning bid of ₹1,839 crore for 12.5 acres in Sector 108. DLF also bid. Godrej Properties was shortlisted and did not bid on the day.
How much did M3M pay per acre in Sector 108 Noida?
About ₹147 crore an acre on the ₹1,839 crore bid. Stamp duty and other charges of nearly ₹150 crore take the outlay close to ₹2,000 crore.
Is M3M Sector 108 Noida a launched housing project?
No. This is a Noida Authority land win. The parcel is mixed-use — residential and commercial. There is no RERA number, no configuration sheet and no possession date on this file yet.
What else sold in the same Noida Authority auction?
Five parcels together fetched more than ₹3,300 crore. Economic Times also recorded M3M taking 6 acres in Sector 98 for ₹414 crore, and Max Estates taking one parcel for ₹271 crore.
Disclaimer: Informational only. Auction figures follow Moneycontrol (8 September 2026) and contemporaneous PTI / Economic Times copies. ₹1,839 Cr is the Moneycontrol print bid; PTI rounded near ₹1,850 Cr. Allotment letter and RERA are not on this page. No home price is implied.
Sources: Moneycontrol — DLF loses Rs 1,839 crore mega Noida land deal to M3M · M3M Sector 108 Noida · Noida Expressway · Noida
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